What if marketing isn’t just a department, but the heartbeat of how your business works? In the premiere episode of Slackers, hosts Jaime Solis and Jonathan Sasse unpack what it really means to be a marketer today. From Harley-Davidson to Slacker Radio, they explore how every touchpoint—product, service, story, and experience—shapes the way people see and feel about what you build. Whether you lead a team or launch ideas on your own, this episode reframes marketing as the shared responsibility of everyone who wants their work to matter.
We’re all marketers now.
In this first full episode of Slackers, Jaime Solis and Jonathan Sasse dive into how marketing has evolved from an isolated department into the core operating system of any modern organization. Drawing from decades in media and technology, they explore why the most effective builders, leaders, and creators think of marketing not as advertising, but as everything—every interaction, product decision, and cultural signal that tells the world who you are and why it matters.
They cover how companies like Harley-Davidson built identity-driven brands that transcend products, what it means to design with empathy, and how the customer journey extends far beyond the first sale. You’ll hear stories from their days at Slacker Radio, lessons from product and brand strategy, and a reminder that great marketing starts with listening, ownership, and purpose.
If you’ve ever wondered how to build something people actually care about—or how to make your work stand out without shouting—this conversation will give you a new lens for how marketing really works today.
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🎧 Listen and subscribe: Slackers Pod Homepage
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